Luxury Futures

Chengcheng Li, SuperHeroes Deluxe: ‘In the East, delight is not a gimmick or a seasonal campaign, but an expression of cultural confidence and creativity’

11th February 2026

Chengcheng Li, Account Hero at SuperHeroes Deluxe on what Eastern luxury brands teach us about the power of joy. For…

Jemma Lester, LMH: ‘Brands that fail to evolve beyond surface-level storytelling risk being perceived as ornamental rather than essential’

30th January 2026

Jemma Lester explores how brands can drive global growth among UHNWIs — moving beyond visibility to build a meaningful presence.…

Sara Parrish, Imagination: ‘If the 20th-century department store was a cathedral of consumption, the 21st-century store is moving in a cultural arts direction’

20th November 2025

Sara Parrish, Strategy Director at Imagination, shares how theatre, art and live entertainment are reimagining the shopping experience. Step into…

Alex Hawkins, The Future Laboratory: ‘Brands don’t need to wait for the next tech trend. They need to act with intent’

18th July 2025

Alex Hawkins, Director of Strategic Foresight at The Future Laboratory, explores how immersive technologies are changing the way luxury is…

David Moir, Hall & Partners: ‘Luxury consumers increasingly want their purchases to reflect their personal values’

29th May 2025

David Moir, Partner at Hall & Partners, explores how luxury branding is being redefined through sustainability. Luxury is undergoing a…

Dr Eleonora Cattaneo, Glion Institute of Higher Education: ‘The decision to enter the hospitality sector represents a strategic evolution for luxury brands’

4th April 2025

Dr Eleonora Cattaneo, Program Director of the Master’s in Luxury Management and Guest Experience at Glion Institute of Higher Education,…

Ben Atkins, Any Other Name: ‘Many brands are now shying away from logo-centric branding’

18th December 2024

Ben Atkins, Founder and Creative Director of Any Other Name, explores ‘thoughtful signifiers’ — a subtle solution for luxury brands.…

Laura Fursdon, Calder & Co: ‘A warming planet and shifting global dynamics are reshaping the way we travel’

13th November 2024

Laura Fursdon, Founder and CEO of Calder & Co., shares her insights into some of the top trends and destinations…

Tim Parker, Conran Design Group: ‘Luxury brand activations at Paris 2024 provide some serious inspiration for those looking to leverage the power of mega-events’

3rd October 2024

Tim Parker, Brand Strategy Director at Conran Design Group, explains the dominance of luxury brands at Paris 2024 and what…

Nimi Raja, The Hunger: ‘Knowledge is fast becoming the new status symbol, with audiences wanting to play a more active role in understanding a brand’s past, present and future’

6th August 2024

Nimi Raja, Chief Strategy Officer and Head of Entertainment Development at The Hunger, explores how luxury brands can inspire audiences…