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Chris Donnelly, founder & Managing Director at luxury digital agency, Verb Brands, considers the rise of fashion e-commerce platform Depop…
Film director and tech-philosopher, Somi Arian, discusses the appeal of digitally-savvy brands that are creating their own millennial-friendly ecosystems with…
In this first-edition article with Bluebell, Julien Pichon, e-commerce Business Development Manager, Bluebell China, shares his insights about China and…
Back in 2011, the idea of a data-driven approach to luxury seemed absurd. Here Jonathan Siboni looks at the elements…
Like anything in luxury, power lies in quality, not quantity. Delphine Vitry, Co-Founder of MAD Network and author of MAD…
As luxury brands face unprecedented global change, Isabelle Aguerre, former International Director of Client Strategy at Chanel and now President…
Forget omnichannel, savvy luxury brands should go to a ‘no-channel’ strategy, says co-founder of MAD Network and author of MAD…
For months now, we have been discussing how digital is reshaping luxury. Continuing on from the beauty industry in LB205,…
The power of new direct-to-consumer business models and digital native Generation Z-ers have revolutionised the beauty value chain. Renowned beauty…
