Luxury Futures

Ben Atkins, Any Other Name: ‘Many brands are now shying away from logo-centric branding’

18th December 2024

Ben Atkins, Founder and Creative Director of Any Other Name, explores ‘thoughtful signifiers’ — a subtle solution for luxury brands.…

Laura Fursdon, Calder & Co: ‘A warming planet and shifting global dynamics are reshaping the way we travel’

13th November 2024

Laura Fursdon, Founder and CEO of Calder & Co., shares her insights into some of the top trends and destinations…

Tim Parker, Conran Design Group: ‘Luxury brand activations at Paris 2024 provide some serious inspiration for those looking to leverage the power of mega-events’

3rd October 2024

Tim Parker, Brand Strategy Director at Conran Design Group, explains the dominance of luxury brands at Paris 2024 and what…

Nimi Raja, The Hunger: ‘Knowledge is fast becoming the new status symbol, with audiences wanting to play a more active role in understanding a brand’s past, present and future’

6th August 2024

Nimi Raja, Chief Strategy Officer and Head of Entertainment Development at The Hunger, explores how luxury brands can inspire audiences…

Jemma Lester, LMH: ‘We are seeing that collaboration is increasingly emerging as a defining value for luxury brands’

15th May 2024

Jemma Lester, founder and managing director of Luxury Marketing House, looks at why luxury brands are integrating collaboration into their…

Alex Hawkins, The Future Laboratory: ‘The next generation of Saudi consumers is re-inventing luxury from the inside out’

28th March 2024

Alex Hawkins, lead author of The Future Laboratory’s ‘New Codes of Luxury in Saudi Arabia’ explains how next-generation Saudi consumers…

Jonathan Siboni, Luxurynsight: ‘TikTok presents a wealth of untapped opportunities for fragrance brands’

7th August 2023

Luxurynsight Founder and CEO Jonathan Siboni examines TikTok’s emergence as a game-changer for the beauty industry In an era where…

Fred Scarlett, Clivedale London: ‘Employers must create increasingly special, functional and welcoming spaces’

23rd June 2023

Clivedale London’s Fred Scarlett reflects on the return to the office and the new ESG expectations from corporate tenants in…

Emlyn Brown, Accor: ‘The most important thing is to focus on fundamentals, not fads’

27th October 2022

As health becomes the new wealth, Accor’s Global Vice President of Wellbeing, Emlyn Brown, reveals how the group are responding…

Marie-Julie Gheysens, Ghelamco: “Brands should become scientists, committing to regeneration”

6th July 2022

Marie-Julie Gheysens, Head of UK, International Business Development at Ghelamco, looks ahead to sustainable practices in the construction industry. In…