Marie-Julie Gheysens, Head of UK, International Business Development at Ghelamco, looks ahead to sustainable practices in the construction industry.
In recent times, sustainability has been co-opted as a one solution label, with ubiquitous greenwashing, and the term has lost its purpose. To make headway, consumers must become citizens of the planet; corporate environmental, social, and corporate governance (ESG) frameworks must shift from offsetting damage to not doing damage at all, and brands should become scientists, committing to regeneration as they work towards a sustainable future.