Home » Brand Matters
Nick Steyn, co-founder and partner at luxury brand marketing consultancy Anew, explains why craftsmanship’s vulnerability will win in a tech…
Nick Steyn, co-founder and partner at luxury brand marketing consultancy Anew, contemplates the enduring importance of craftsmanship in the luxury…
Georgia Fendley draws strength from Jacques Derrida’s philosophical musings in this age of uncertainty. “Things must break apart if they…
Georgia Fendley looks to a recent paper on sustainable luxury by Bain & Company, which reinforces the notion that the…
Georgia Fendley reflects on a year that has redefined the true value of luxury: less is more, while honesty, quality…
Are you using design thinking to create a competitive advantage? Our understanding of the world around us has been tested…
‘The positive thinker sees the invisible, feels the intangible and achieves the impossible.’ – Winston Churchill How optimistic are you…
Georgia Fendley looks at the innovation and creativity that emerged during the Roaring ’20s, suggesting we could very well be…
Defining a tone of voice can be one of the more complex aspects of starting a new brand, particularly in…
Georgia Fendley assesses agile working practices and how, when applied successfully, this methodology can transform a business to become a…
