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Brand Matters

Home » Brand Matters

Nick Steyn, Anew: ‘Good luxury brand narratives are based on craft’

1st March 2023

Nick Steyn, co-founder and partner at luxury brand marketing consultancy Anew, contemplates the enduring importance of craftsmanship in the luxury…

Georgia Fendley on brand forecasting for an unpredictable future

18th May 2022

Georgia Fendley draws strength from Jacques Derrida’s philosophical musings in this age of uncertainty. “Things must break apart if they…

Georgia Fendley: The future is here, but are you ready?

3rd June 2021

Georgia Fendley looks to a recent paper on sustainable luxury by Bain & Company, which reinforces the notion that the…

Georgia Fendley: Values-based luxury is not a trend, it’s a movement

22nd February 2021

Georgia Fendley reflects on a year that has redefined the true value of luxury: less is more, while honesty, quality…

The bifurcation of business

17th August 2020

Are you using design thinking to create a competitive advantage? Our understanding of the world around us has been tested…

Positive thinking: the ultimate luxury

27th March 2020

‘The positive thinker sees the invisible, feels the intangible and achieves the impossible.’ – Winston Churchill How optimistic are you…

Roaring into the ‘20s

28th February 2020

Georgia Fendley looks at the innovation and creativity that emerged during the Roaring ’20s, suggesting we could very well be…

Find the words: defining a luxury tone of voice

17th February 2020

Defining a tone of voice can be one of the more complex aspects of starting a new brand, particularly in…

In praise of agility

14th January 2020

Georgia Fendley assesses agile working practices and how, when applied successfully, this methodology can transform a business to become a…

Georgia Fendley: One to Watch

19th November 2019

The watch industry’s slowness in adapting to changes in the consumer purchasing landscape could very well be the reason for…

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