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Brand Matters

Home » Brand Matters » Page 3

In praise of agility

14th January 2020

Georgia Fendley assesses agile working practices and how, when applied successfully, this methodology can transform a business to become a…

Georgia Fendley: One to Watch

19th November 2019

The watch industry’s slowness in adapting to changes in the consumer purchasing landscape could very well be the reason for…

Four-Corner Thinking: It’s time to change your perspective

10th October 2019

Georgia Fendley posits a global-first approach to strategising that fosters resilient, low-risk and agile brands, which thrive in today’s market.…

Georgia Fendley: ‘We need to re-imagine success’

27th August 2019

Georgia Fendley ponders how we can reconcile our desire for growth as a measure of success when faced with a…

Brand Matters: No rules are the new rules

25th July 2019

Georgia Fendley considers what the development of LVMH’s new Maison Fenty means for disrupting the heritage-based model in luxury branding.…

Georgia Fendley: is this the End of Ownership?

12th July 2019

Changing consumption patterns are leading to a lack of interest in traditional ownership, with a preference instead for luxury derived…

Roly Grant of Without studio on luxury rebranding

26th June 2019

Brand design studio, Without, was recently appointed to rebrand luxury bedmakers, Savoir. Roly Grant, Creative Director of Without, speaks about…

Data deluxe: leveraging data for your brand strategy

7th June 2019

Georgia Fendley tracks the success of the luxury brands that are bold enough to go against the grain when it…

Georgia Fendley: ‘shift consumption to curb climate change’

4th January 2019

Luxury consumers care more than most about climate change, so why is the luxury industry so slow to convert? Georgia…

Georgia Fendley: ‘There’s a storm on the horizon’

14th November 2018

Should we batten down the hatches? It’s pretty clear there’s a storm on the horizon says Georgia Fendley. Here she…

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