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Georgia Fendley posits a global-first approach to strategising that fosters resilient, low-risk and agile brands, which thrive in today’s market.…
Georgia Fendley ponders how we can reconcile our desire for growth as a measure of success when faced with a…
Georgia Fendley considers what the development of LVMH’s new Maison Fenty means for disrupting the heritage-based model in luxury branding.…
Changing consumption patterns are leading to a lack of interest in traditional ownership, with a preference instead for luxury derived…
Brand design studio, Without, was recently appointed to rebrand luxury bedmakers, Savoir. Roly Grant, Creative Director of Without, speaks about…
Georgia Fendley tracks the success of the luxury brands that are bold enough to go against the grain when it…
Luxury consumers care more than most about climate change, so why is the luxury industry so slow to convert? Georgia…
Should we batten down the hatches? It’s pretty clear there’s a storm on the horizon says Georgia Fendley. Here she…
More and more UHNWs are choosing to invest in knowledge and well-being, over and above luxury goods. Georgia Fendley explores…
For centuries, art has held cultural value but in today’s landscape, art transcends culture to become a powerful tool for…
