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Georgia Fendley draws strength from Jacques Derrida’s philosophical musings in this age of uncertainty. “Things must break apart if they…
Georgia Fendley looks to a recent paper on sustainable luxury by Bain & Company, which reinforces the notion that the…
Georgia Fendley reflects on a year that has redefined the true value of luxury: less is more, while honesty, quality…
Are you using design thinking to create a competitive advantage? Our understanding of the world around us has been tested…
‘The positive thinker sees the invisible, feels the intangible and achieves the impossible.’ – Winston Churchill How optimistic are you…
Georgia Fendley looks at the innovation and creativity that emerged during the Roaring ’20s, suggesting we could very well be…
Defining a tone of voice can be one of the more complex aspects of starting a new brand, particularly in…
Georgia Fendley assesses agile working practices and how, when applied successfully, this methodology can transform a business to become a…
The watch industry’s slowness in adapting to changes in the consumer purchasing landscape could very well be the reason for…
Georgia Fendley posits a global-first approach to strategising that fosters resilient, low-risk and agile brands, which thrive in today’s market.…
