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Georgia Fendley looks at the innovation and creativity that emerged during the Roaring ’20s, suggesting we could very well be…
Defining a tone of voice can be one of the more complex aspects of starting a new brand, particularly in…
Georgia Fendley assesses agile working practices and how, when applied successfully, this methodology can transform a business to become a…
The watch industry’s slowness in adapting to changes in the consumer purchasing landscape could very well be the reason for…
Georgia Fendley posits a global-first approach to strategising that fosters resilient, low-risk and agile brands, which thrive in today’s market.…
Georgia Fendley ponders how we can reconcile our desire for growth as a measure of success when faced with a…
Georgia Fendley considers what the development of LVMH’s new Maison Fenty means for disrupting the heritage-based model in luxury branding.…
Changing consumption patterns are leading to a lack of interest in traditional ownership, with a preference instead for luxury derived…
Brand design studio, Without, was recently appointed to rebrand luxury bedmakers, Savoir. Roly Grant, Creative Director of Without, speaks about…
Georgia Fendley tracks the success of the luxury brands that are bold enough to go against the grain when it…