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Brand Matters

Home » Brand Matters » Page 2

Georgia Fendley: ‘We need to re-imagine success’

27th August 2019

Georgia Fendley ponders how we can reconcile our desire for growth as a measure of success when faced with a…

Brand Matters: No rules are the new rules

25th July 2019

Georgia Fendley considers what the development of LVMH’s new Maison Fenty means for disrupting the heritage-based model in luxury branding.…

Georgia Fendley: is this the End of Ownership?

12th July 2019

Changing consumption patterns are leading to a lack of interest in traditional ownership, with a preference instead for luxury derived…

Roly Grant of Without studio on luxury rebranding

26th June 2019

Brand design studio, Without, was recently appointed to rebrand luxury bedmakers, Savoir. Roly Grant, Creative Director of Without, speaks about…

Data deluxe: leveraging data for your brand strategy

7th June 2019

Georgia Fendley tracks the success of the luxury brands that are bold enough to go against the grain when it…

Georgia Fendley: ‘shift consumption to curb climate change’

4th January 2019

Luxury consumers care more than most about climate change, so why is the luxury industry so slow to convert? Georgia…

Georgia Fendley: ‘There’s a storm on the horizon’

14th November 2018

Should we batten down the hatches? It’s pretty clear there’s a storm on the horizon says Georgia Fendley. Here she…

Georgia Fendley: ‘individuals are re-defining their own limits’

24th October 2018

More and more UHNWs are choosing to invest in knowledge and well-being, over and above luxury goods. Georgia Fendley explores…

Georgia Fendley: ‘Art has become a shorthand for desirability’

26th September 2018

For centuries, art has held cultural value but in today’s landscape, art transcends culture to become a powerful tool for…

Changing of the guard

31st August 2018

In today’s rapidly shifting digital landscape, big changes are inevitable. Whether an established industry leader or a budding bright spark,…

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