Jonathan Siboni and Maissa Zard of Luxurynsight consider the extraordinary popularity of streetwear and its relevance to the luxury fashion sector. ‘Streetwear is gonna die’ said no other than Virgil Abloh, artistic director of Louis Vuitton’s menswear collection and one of its leading ambassadors, in Dazed magazine in December 2019. Streetwear has been one of the most striking retail and fashion trends to have emerged in the past decade, driving sometimes even more exclusivity than traditional luxury products.

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