Luxury Futures

Brand content adaption: China’s content master plan

22nd May 2019

In this first-edition article with Bluebell, Julien Pichon, e-commerce Business Development Manager, Bluebell China, shares his insights about China and…

Is this the New-Era of Luxury?

4th January 2019

Back in 2011, the idea of a data-driven approach to luxury seemed absurd. Here, Jonathan Siboni looks at the elements…

Jonathan Siboni: ‘we prefer to talk about smart data’

14th November 2018

Like anything in luxury, power lies in quality, not quantity. Delphine Vitry, Co-Founder of MAD Network and author of MAD…

Putting the customer first

24th October 2018

As luxury brands face unprecedented global change, Isabelle Aguerre, former International Director of Client Strategy at Chanel and now President…

No channel? No problem

26th September 2018

Forget omnichannel, savvy luxury brands should go to a ‘no-channel’ strategy, says co-founder of MAD Network and author of MAD…

Digital transformation in watches & jewellery

31st August 2018

For months now, we have been discussing how digital is reshaping luxury. Continuing on from the beauty industry in LB205,…

Digital Transformation in Beauty

31st July 2018

The power of new direct-to-consumer business models and digital native Generation Z-ers have revolutionised the beauty value chain. Renowned beauty…