Luxury Futures

Jonathan Siboni: Is streetwear here to stay?

28th February 2020

Jonathan Siboni and Maissa Zard of Luxurynsight consider the extraordinary popularity of streetwear and its relevance to the luxury fashion…

Untapped opportunities for luxury brands in the GCC

10th January 2020

Jonathan Siboni, and Maissa Zard of Luxurynsight suggest that evolving consumer behaviour in the Middle East is seeing a plethora…

Luxury Futures: Time for TikTok?

19th November 2019

Jonathan Siboni, the founder & CEO of Luxurynsight, looks at the rapid growth of social media platform TikTok, which is…

When luxury met digital: an evolution

1st November 2019

Jonathan Siboni and Michael Jais, CEO of Launchmetrics, a marketing and data analytics platform for luxury, fashion and cosmetics professionals,…

Survival skills for the new world of luxury

1st November 2019

As luxury brands look to readdress how to survive in a world driven by new-age consumers, Jonathan Siboni highlights the…

Data quantity versus data smarts

1st November 2019

Jonathan Siboni, CEO of Luxurynsight, and Tony Pinville, CEO of Heuritech, a company creating visual recognition technology for social media,…

Luxury Futures: Chris Donnelly on refashioning luxury

27th August 2019

Chris Donnelly, founder & Managing Director at luxury digital agency, Verb Brands, considers the rise of fashion e-commerce platform Depop…

Luxury Futures: Cracking the millennial code

25th July 2019

Film director and tech-philosopher, Somi Arian, discusses the appeal of digitally-savvy brands that are creating their own millennial-friendly ecosystems with…

Brand content adaption: China’s content master plan

22nd May 2019

In this first-edition article with Bluebell, Julien Pichon, e-commerce Business Development Manager, Bluebell China, shares his insights about China and…

Is this the New-Era of Luxury?

4th January 2019

Back in 2011, the idea of a data-driven approach to luxury seemed absurd. Here, Jonathan Siboni looks at the elements…