44N gin

Spirits distillery Comte de Grasse has launched 44°N into the UK market, a premium gin produced in the French Riviera.

Making the most of its surrounds in Grasse, the capital of perfumery, the brand has adopted fragrance production techniques in the distillation process and gathered a blend of 22 botanicals at its distillery (also located within a former perfumery) including locally sourced jasmine, lavender, and mimosa.

As part of its innovative approach to producing gin using techniques normally reserved for perfume and cosmetics, the execution also places an emphasis on sustainable and energy-efficient production.