Comité Champagne and the Grand-Est’s Regional Tourism Agency has officially launched its wine tourism brand, La Champagne, Refined Art de Vivre, in the UK.

Since being given UNESCO World Heritage Site status in 2015, the region has grown exponentially in wine tourism and the new brand hopes to further strengthen its reputation within the UK and global markets.

Authentic and memorable tours, tastings and tailored excursions through 97 ambassador partners are available, from Champagne and culture at the Château de Conde, a jewel of Renaissance art with a rich history, to a picnic of local produce in the heart of the Champagne de Barfontarc vineyards.