Jenny Tsai, CEO of Wearisma, crunches the numbers behind luxury influencer marketing. The rise of social media has galvanised a new era within the luxury industry. Influencer-ad marketing spend is set to reach between $5 billion USD and $10 billion USD by 2022. Social media influencers – and their followings – present luxury brands with a wealth of marketing opportunities, including the promise of connecting with diverse audiences across the globe.

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