NEW YORK On Madison Avenue, the Barcelona based wedding dress designer Pronovias has taken a second midtown spot at 45 East 58th Street between Madison and Park Avenues. The sustainable women’s clothing and accessories brand, Reformation, is leasing 1055 Madison Avenue at 81st Street, previously Joe Fresh. On Fifth Avenue, L’Occitane unveiled its jaw-dropping concept store at 555 Fifth Avenue as an immersive destination with a wide range of interactive touchpoints.

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