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In 2011 the Bulgari family, majority shareholder of the renowned Italian jewellery house established in 1884 by Greek silversmith Sotirio Bulgari, joined forces with the LVMH Group and transferred its majority shareholding in Bulgari SpA. The L3.7bn, all-share deal made the Bulgaris the second largest family shareholder of the LVMH Group. After the acquisition FRANCESCO TRAPANI, great-grandson of the founder, CEO of Bulgari SpA and the driving force behind its success over the past 20 years, was made a member of the LVMH board of directors and appointed President of the LVMH Watch & Jewellery Division. From his position now supervising Bulgari, Chaumet, De Beers, Fred, Dior Watches, Tag Heuer, Zenith and Hublot, he gives LUCY REITER the view from the top of the luxury pyramid.

Nick Foulkes - The luck of the drawer

Today heritage is a term that is used with a sort of wilful abandon. In fact I would guess that ‘heritage of the brand’ fights it out with ‘DNA of the brand’ for the title of most abused marketing cliché...

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Style-conscious women in the US are actively spending in 2010, accounting for nearly 70% of total US spending in fashion, accessories and beauty, according to a new, far-reaching study undertaken by Bain & Company in conjunction with Vogue. The study, entitled ‘Why she shops: the 2010 fashion and beauty study’, surveyed more than 5,000 female shoppers and evaluated 134 fashion, accessory and beauty brands to identify the preferences and purchasing behaviours of female consumers and the winning characteristics of the brands they buy. The study also ?nds that nearly two-thirds of purchases by style-conscious consumers favour durable, timeless, classic styles over trendy, contemporary styles

Issue: 141 , October 2010

New York, September 2010
Counter to last year’s relentless focus on price, ‘Why She Shops’ shows that women are focusing on quality and value in 2010. Although the style-conscious are still sceptical about paying full price (11% of those surveyed agreed with the statement, ‘I usually pay full price’), they are explicitly
seeking durability (80% agreed with […]


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