What is your favourite restaurant?
Currently, my favourite restaurant is Mirabelle in Rome. The delicious food combined with an excellent choice of wines and the unique view of the ‘Eternal City’ all create a magical atmosphere.

Where have you received the best customer service?
The Baglioni Hotel, London. I’m always made to feel very welcome when I stay there.

Where is your favourite holiday destination? 
My favourite holiday is somewhere I haven’t been yet. Somewhere undiscovered with three fundamental elements: the sea, nature and something entertaining.

What was the title of the last book you read?
The last book I read was Strategy Blue Ocean, by W. Chan Kim and Renée Mauborgne. It’s a true classic that should be read once a year.

What or whom is your biggest inspiration?
I’ve always been inspired by Meryl Streep. She is a very talented woman who has succeeded in both her personal and professional life. 

What do you do to unwind?
I take a walk on the beach – it helps me relax.

What’s the best piece of advice you’ve ever received?
A person I look up to once said, ‘never stop dreaming’. These words gave me the courage to make my most ambitious projects come to life.

Is beauty or function more important?
I believe that function is more important than beauty. This is because things can be beautiful through their functions.

Do you collect anything or would like to?
I collect stones. It’s difficult to say the reason why but, to me, they represent the evolution of the earth and their smooth texture brings me a sense of calm. 

Which one luxury item would you take to a desert island?
A Chanel Sari Doré Rouge Coco Lipstick in shade 414. It’s a little piece of luxury, I could never go anywhere without it.

What changes do you anticipate seeing within the beauty industry over the next five years?
The changes I see are the ones I put at the basis of my brand; knowledge backed by science, wellbeing and people’s natural beauty.  

If you could describe the Lucia Magnani brand in a few words, what would they be?
The first would be, scientific research; the second, wellbeing; and the third, beauty.


This article originally appeared in Luxury Briefing 215.