Italian menswear brand Ermenegildo Zegna recently unveiled My Cesare, its first fully personalised trainer. Presented during Milan Fashion Week, Ermenegildo Zegna showcased the unique options of My Cesare, featuring different materials including overlapping mesh and leather upper, leather detailing and extra- light rubber sole, with customisable colours for the logo.
To communicate and promote the Zegna’s latest XXX collection, the brand has partnered with storytellers the world-over, including American music artist Topaz Jones, Latin-American singer A.Chal, and English poet and model Sonny Hall, who share their personalised My Cesare moments.
My Cesare marks a unique milestone in athletics-inspired fashion footwear while conveying Zegna’s distinct brand aesthetic.