Set in the heart of Soho, Byredo’s newest retail store showcases the Swedish brand’s fragrance, beauty, leather goods and eyewear offerings, while a 100 square metre gallery space will be used to present collaborations, events and exhibitions from artists. The historic building was redesigned by Byredo founder Ben Gorham and Swedish architectural and design studio Halleröd, and consists of materials such as aluminium, terrazzo, plaster, glass blocks and a selection of woodwork in oak, American walnut and alder.

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