Georgia Fendley has spent a career immersed in luxury brands as a designer, art director, brand strategist, branding agency owner and industry mentor. As Brand Director of Mulberry (2008–2012), Georgia helped to steer the company through its greatest period of financial and geographical growth. She is now founder and Creative Director of Construct and co-founder of Hill & Friends.

Brand Matters

Four-Corner Thinking: It’s time to change your perspective

Georgia Fendley posits a global-first approach to strategising that fosters resilient, low-risk and agile brands, which thrive in today’s market.…

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Georgia Fendley: ‘We need to re-imagine success’

Georgia Fendley ponders how we can reconcile our desire for growth as a measure of success when faced with a…

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Brand Matters: No rules are the new rules

Georgia Fendley considers what the development of LVMH’s new Maison Fenty means for disrupting the heritage-based model in luxury branding.…

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Georgia Fendley: is this the End of Ownership?

Changing consumption patterns are leading to a lack of interest in traditional ownership, with a preference instead for luxury derived…

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Georgia Fendley: ‘There’s a storm on the horizon’

Should we batten down the hatches? It’s pretty clear there’s a storm on the horizon says Georgia Fendley. Here she…

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Creative Civilisation

For centuries, creativity has been a fundamental part of human civilisation. Here, Georgia Fendley discusses how it is a vital…

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Changing of the guard

In today’s rapidly shifting digital landscape, big changes are inevitable. Whether an established industry leader or a budding bright spark,…

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Georgia Fendley: ‘individuals are re-defining their own limits’

More and more UHNWs are choosing to invest in knowledge and well-being, over and above luxury goods. Georgia Fendley explores…

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Georgia Fendley: ‘Art has become a shorthand for desirability’

For centuries art has held cultural value but in today’s landscape, art transcends culture to become a powerful tool for…

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Data deluxe: leveraging data for your brand strategy

Georgia Fendley tracks the success of the luxury brands that are bold enough to go against the grain when it…