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Post-Luxury

Home » Post-Luxury » Page 5

Debrett’s: ‘brand loyalty needs to be nurtured’

4th April 2019

There is no doubt technology – e-commerce platforms, social media and the ability to track customer behaviour – has made…

Carlos Virgile: ‘The culture of luxury brands is changing’

27th February 2019

The luxury goods market is increasingly incorporating new demographics, and therefore brands. Carlos Virgile, director and global head at Virgile…

Luca Tonello: ‘Social media is an important marketing tool’

14th February 2019

Online luxury marketplace Farfetch floated on the New York Stock Exchange towards the end of 2018, in a move that…

Rebecca Robins: ‘great brands begin from within’

4th January 2019

The Global Chief Learning and Culture Officer of Interbrand and co-author Meta-luxury, Rebecca Robins, highlights key lessons that we can…

David Brough: ‘Jewellery can be a safe-haven investment’

14th November 2018

David Brough, the Precious Metals and Gems Editor of International Jewellery London, shares his insight on why fine jewellery can…

Marisa Broughton: ‘brands should pick their trade mark battles with consideration’

24th October 2018

Marisa Broughton, partner and trade mark attorney at intellectual property firm Withers & Rogers, explores the technical world of trade…

Michael Sheridan: ‘Brands should embrace surrealism as a muse’

26th September 2018

Luxury retail is adopting a surrealist mindset to create resonating brand experiences. Michael Sheridan, founder and chairman of retail and…

Lucia van der Post: ‘the retailer’s job is to ‘help their customers to be good’

24th August 2018

Issues such as diminishing fish stocks, deforestation and climate change are very real concerns and are forcing us to respond.…

Lucia van der Post: ‘Shoppers don’t behave the way their parents did’

31st July 2018

Whether we’re talking savvy shopper or bargain hunter, consumer attitudes towards buying luxury goods have changed. Lucia van der Post…

Lucia van der Post: ‘today it is the must-have shoe that counts’

1st June 2018

Lucia van der Post explains why consumers are falling head over heels for the latest ‘It’ shoe, shedding light on…

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