Jemma Lester explores how brands can drive global growth among UHNWIs — moving beyond visibility to build a meaningful presence.
In 2026, the world’s ultra-high-net-worth individuals are not just wealthier; they are more discerning, more globally mobile and more intentional than ever before. With just over 510,000 UHNWIs now controlling close to a third of global affluent wealth, the opportunity for luxury brands is undeniable, but so is the challenge of relevance.