Aaron Heard, Optimum Retailing: ‘As expectations evolve, technology becomes the enabler of the human connection that luxury retail depends on’

Aaron Heard of Optimum Retailing looks at how brands are using real-time inventory data in-store to bridge the gap between luxury retail and younger consumers. Luxury retail is facing a pivotal moment. While prestige brands like Kering and Gucci have long held their place as leaders in the luxury market, recent earnings reports suggest that the landscape is shifting, particularly for younger consumers.