Nuno Barra, Vista Alegre: ‘It’s about showing that you can have a Philippe Starck or a Jeff Koons piece at home, not as a museum object, but as part of your everyday life’

Vista Alegre, the renowned Portuguese porcelain and crystal brand with a history spanning over two centuries, continues to blend heritage with forward-thinking innovation. In this interview, board director Nuno Barra discusses the brand’s evolution, key collaborations, and its vision for becoming a global lifestyle name. Looking back over the past two centuries, how has Vista Alegre evolved while maintaining its heritage?