Ralph Lauren has unveiled a new black cushion dial model in its American Western Watch Collection, combining Swiss precision with the brand’s signature Western-inspired style. This latest timepiece echoes the design elements found in vintage rodeo belts and concho motifs that have influenced Ralph Lauren’s collections since the 1980s. Crafted from antiqued sterling silver and featuring burnished leather straps hand-tooled in Texas, each watch undergoes meticulous craftsmanship.