Nick Steyn, co-founder and partner at Anew, explores how the success of many luxury brands is often tied to stories of adversity and resilience.
Behind every beautiful thing, there’s some kind of pain, Bob Dylan said. You may ask yourself what this has to do with luxury. Who wants to be reminded that the exquisite stitching of your Chanel bag Cotton & Wool Tweed & Gold-Tone Metal — only £8,420 — might have a place in a conversation about hardship and suffering?