As the UN Ocean Summit approaches in 2025, Becky Hampson, a Green Globe Accredited Auditor and Sustainability Consultant at Storrington Collective, offers insights on how the hospitality industry can effectively prevent greenwashing.
There is an old adage “If it sounds too good to be true, it probably is” and this is the mindset I have adopted when addressing impressive sustainability claims in the tourism and hospitality industry or reviewing sustainability management plans.