Nimi Raja, The Hunger: ‘Knowledge is fast becoming the new status symbol, with audiences wanting to play a more active role in understanding a brand’s past, present and future’

Nimi Raja, Chief Strategy Officer and Head of Entertainment Development at The Hunger, explores how luxury brands can inspire audiences on a much deeper level of knowledge. In a world of endless information, anyone can become a self-proclaimed expert in, well, anything. A superficial grasp of information and some confidence can turn someone into a social media star.