Annie Siara, CEO of ONEWAYX, explores what matters most to the youngest generations of consumers in the next wave of luxury. By 2030, Millennials and Generation Z will comprise approximately 74 per cent of the workforce, with Generation Alpha accounting for 11 per cent. Alongside Gen X, Millennials have the most spending power, with £12 trillion in workforce earnings and an average disposable income of £36,674.50 in the UK.

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