Nick Steyn, co-founder and partner at luxury brand marketing consultancy Anew, explores the symbolism of colour in luxury.
Chanel black and white; Tiffany & Co. turquoise; Burberry beige; Dior pink and grey; Veuve Clicquot yellow; Hermès orange; Cartier and Louboutin red; Lacoste and Harrods green; Boodles pink and black; Apple white — these are the colours of brand exceptionalism.