tCEW UK President Caroline Neville MBE speaks with CEW UK Member, Audrey Semeraro, founder of Edeniste, the active wellness fragrances driven by neuroscience. Can you describe how you first got into the beauty industry? I grew up near Grasse, the home of perfumery. My father, a nuclear scientist, and my mother, an artist and model for Nina Ricci, provided me with an understanding of science and creativity from a young age.

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