The Academy Awardwinning actor stars in the new De Beers brand campaign as the diamond jeweller’s first Global Ambassador. De Beers: Where It Begins celebrates De Beers’ unique passion for sourcing the rarest treasures of nature and revealing their exceptional beauty through remarkable craftsmanship. As Nyong’o embarks on her journey, she discovers the power a De Beers natural diamond jewellery creation holds: turning the ordinary into the extraordinary.