The L’Oréal Group brand YSL Beauté is exploring new digital frontiers, with the launch of an NFT wallet dedicated to its community, several drops of NFTs and partnerships with web3 players in collaboration with Wunderman Thompson agency and powered by Arianee web3 solutions. A token-gated web page will become the hub of the YSL Beauté web3 journey, with the first drop will allow Vivatech visitors and @YSLBeauty Instagram and Twitter accounts’ followers to claim their YSL Beauty NFT.