Li Boatwright, founder of Storrington PR, looks at what brands must prioritise to appeal to the shifting ideals of the luxury traveller.
There is a famous quote by St Augustine of Hippo: ‘The world is a book and those who do not travel only read one page.’ Imposed restrictions on travel and movement have affected us all in ways we could never have imagined, often leaving us feeling that we are stuck reading the same page, over and over again.