Victoria Prew HURR collective
With the rise of the sharing economy, Victoria Prew launched HURR, the UK’s first peer-to-peer clothing rental platform. Victoria, who at just 26 is well-placed to understand the evolving wants and needs of the next generation of luxury shoppers, is pioneering the online rental clothing market by appealing to her customers using digitally-native platforms and an overarching ethos of sustainability.

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