With a focus on clean beauty, Victoria Beckham has launched a luxury beauty brand together with former Estée Lauder executive Sarah Creal.
The products are direct to consumer via an online store, which is complemented by a new content hub named World of Victoria Beckham.
The line’s packaging has been consciously developed using minimal plastic and 100 per cent post-consumer waste secondary packaging, and shipping materials that are recyclable or biodegradable.
‘I have always been beauty-obsessed, and I want to create beauty solutions that address my customers from head to toe, inside and out’ said Victoria about the launch.