The watch industry’s slowness in adapting to changes in the consumer purchasing landscape could very well be the reason for its continued resilience, writes Georgia Fendley. Back in 2016 and 2017, the luxury watch market was in crisis. Changes in legislation in Asia, the threat of the smartwatch and a slow response to direct-to-consumer digital sales and marketing had left the once-innovative sector looking like a dinosaur with an unpredictable future ahead of it.

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