7Pines Kempinski

German heritage hotel brand Kempinski has announced 7Pines Kempinski, a new luxury lifestyle concept with investment from 12.18 Group.

‘7Pines Kempinski will embody one of the leading lifestyle hotel products in the luxury segment. We are proud to be in a position to further develop this unique 7Pines concept with Kempinski as one of the most renowned and Europe’s oldest luxury hotel operators,’ said 12.18 managing partner, Kai Richter.

The company has signalled an intent to grow the brand to include 20 new hotels and resorts by 2022 and has begun with the acquisition of the San Carlos Hotel in New York City, which will operate as the 7Pines Kempinski Manhattan following a refurbishment.