Following the launch of its expansive Beauty Hall in July, Harrods has unveiled the next step of its one-stop destination for luxury beauty lovers. The Skincare Emporium follows the design and feel of the Beauty Hall with soft, modern interiors that exude elegance.
The space has been fitted with new terrazzo flooring and illuminated skylights with bronze detail, which lend a lovely soft light for shoppers to view and test products. On the floor, there are more than 40 brands offering cutting-edge skincare products and tools. Harrods exclusives include Japanese beauty brand, Clé de Peau Beauté, the Foreo Luna Mini, and Decorte’s AQ Meliority Intensive Eye Cream.
Annalise Fard, Director of Beauty, said that the selection, curated by Harrods’ skincare buyers, was designed to fit the varying needs and interests of today’s consumer.
‘We have created an innovative and immersive shopping experience that is unmistakably Harrods and makes the Beauty Hall the ultimate beauty sweetshop. We have listened to the needs of our customers and responded with a range of brands that focus on delivering the best results. Whether that’s medi-cosmetic beauty or taking a unique approach to sustainability, our curation is a true testament to our commitment to fulfilling our customers’ beauty needs, cementing Harrods’ status as a trusted beauty authority.’
As well as trend-driven offerings like J-Beauty and products containing natural ingredients, the emporium also features a Gadget Zone, providing beauty technology and devices from brands like NuFace and Beauty BioScience.
Perhaps indicative of how lucrative the beauty industry boom is proving to be, Harrods will have expanded its beauty division to close to 90,000sqf across five floors by 2020, a 53 per cent increase in the area devoted to make-up, fragrance, skincare and specialist beauty services.