Gucci Mémoire d’une Odeur

Gucci Beauty has released Mémoire d’une Odeur, its newest fragrance ‘transcending gender and time’. The unisex fragrance blends Roman chamomile and Indian coral jasmine to create a ‘mineral aromatic’ olfactive experience.

The campaign for the fragrance features a free-spirited, nostalgic aesthetic with a group of models and other talent led by musician Harry Styles.

Master perfumer Alberto Morillas blended the scent, while Gucci creative director Alessandro Michele was behind the design of the bottle, inspired by a vintage Gucci fragrance bottle.