EIP PRIVÉ is NET-A-PORTER’s new online portal for high jewellery, designed to replicate a private salon experience in a digital setting.
The invitation-only platform offers members exclusive and private access to highly sought-after pieces from luxury jewellery brands that typically don’t have an online presence such as Boehmer et Bassenge, Piaget, Boghossian, Bayco, Nadia Morgenthaler and Giampiero Bodino.
A bespoke request service for commissioning and sourcing one-off pieces is available via NET-A-PORTER’s personal shopping team, which also offers try-before-you-buy services, and can arrange private appointments for customers anywhere in the world.
Expansion of EIP PRIVÉ to include watches and men’s pieces is slated for late 2019.