Changing consumption patterns are leading to a lack of interest in traditional ownership, with a preference instead for luxury derived from experience, writes Georgia Fendley. At Construct, our work is focused on the luxury market, yet we work across a diverse range of sectors. In the studio, we currently have London’s hottest young luxury fashion brand, a new ‘Starchitect’-designed luxury property development, a global re-brand for a luxury hotel group and two super-cool global membership club brands.

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