Robyn Rihanna Fenty, singer and founder of Fenty Beauty, has partnered with LVMH on a new luxury Maison to debut in Paris this Spring.
Maison Fenty is developed by Rihanna and will showcase ready to wear, shoes and accessories. Bernard Arnault, Chairman and CEO of LVMH, commented that the partnership came about following the success of Fenty Beauty, where he “discovered a true entrepreneur, a real CEO and a terrific leader.”
Rihanna added that Mr Arnault provided “a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits.”
“I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”