Leica London

German camera manufacturer Leica recently opened its new flagship store in Mayfair, London.

The store acts as the new hub for photography enthusiasts and fans of the brand, and features the full range of Leica cameras and sport optics, alongside the opportunity to discuss product features and techniques with Leica’s in-store experts.

The new store also houses the first Leica Gallery in the UK and the Leica Akademie photography-training centre providing a fully-immersive experience for photography amateurs, enthusiasts and professionals.

Designed to focus on the customer experience, the new store will be the UK destination to learn about and experience the highest level of photography.