Liberty London Conscious Beauty

Liberty London has launched a campaign celebrating natural and ethical beauty products.

The Conscious Beauty campaign echoes strong consumer demand for ethical beauty, with the store noting a 135 per cent increase in searches for ‘vegan beauty’ on, as well as in-store and online sales of conscious products increasing by as much as 43 per cent since 2018.

To celebrate the beauty brands driving change in the industry, the iconic department store’s window displays have been created entirely from recycled, biodegradable and sustainable materials like recycled plastic, repurposed hay and seaweed, and sustainable wool ‘wood’.