Patricia Urquiola and BMW Welt, the multi-use exhibition centre located in Munich, have joined forces to create an installation space marking the launch of the new 7 Series, the BMW X7 and the 8 Series line-up. Senior vice-president of BMW Group Design, Adrian van Hooydonk and Urquiola, share an interest in contemporary luxury, which has been translated into the design of the new space.

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