The concept of pop-up retail is fast becoming the norm, transforming the high street into a chameleonic landscape for consumers, while creating a platform for online brands to exist in the physical world. Lucia van der Post takes a closer look.
Those who are forensically fascinated by the current challenges facing the retailers of this world — whether ‘old fashioned’ bricks-and-mortar or what is fashionably known as e-tailers — can’t have failed to notice the arrival of the pop-up shop.