Photo by Art Lasovsky on Unsplash
We all know brand narrative is key, but it’s the sincerity with which you tell the story that matters, says Lucia van der Post. Since we live in an era when many of us in the West are blessed with far more than our fair share of worldly goods and where we as consumers are overwhelmed with choice, it is worth thinking about what it is that makes us choose one thing over another.

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