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Here are a few fun expressions that have caught our eye? E-mail us if you have one you would like to add to the list
carat danglerA woman who finds it of utmost importance to flaunt her engagement/wedding ring at all times.Continuous partial attentionTrying to pay attention to everything in an effort not to miss anything. Coined by Apple/Microsft futurist Linda StoneCrowdsumerismAlso known as ‘team buying’: individuals who group together online and/or in person to demand better deals from retailers (see crowdstorm.com)FreeganismConsumers driven by ethical conscience, rather than financial need. A reaction to a world of too much wasteFUDFear, Uncertainty , DoubtGeneration JonesAffluent but unsatisfied, lifestyle focused, middle-aged group of consumers. ‘Jonesing’ is the US slang term for ‘yearning’HeidiHighly educated, independent, degree-carrying individualshybrisExcessive pride based solely on one?s hybrid carLadultMale equivalent of the Heidi (see above)Long TailThe concept that even the smallest product category can now be viableMasstigeMuch used elision of ‘mass’ and ‘prestige’MetrosexualYou know that onePhilanthrocapitalismApplying business principles to the work of doing good
