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In 2011 the Bulgari family, majority shareholder of the renowned Italian jewellery house established in 1884 by Greek silversmith Sotirio Bulgari, joined forces with the LVMH Group and transferred its majority shareholding in Bulgari SpA. The L3.7bn, all-share deal made the Bulgaris the second largest family shareholder of the LVMH Group. After the acquisition FRANCESCO TRAPANI, great-grandson of the founder, CEO of Bulgari SpA and the driving force behind its success over the past 20 years, was made a member of the LVMH board of directors and appointed President of the LVMH Watch & Jewellery Division. From his position now supervising Bulgari, Chaumet, De Beers, Fred, Dior Watches, Tag Heuer, Zenith and Hublot, he gives LUCY REITER the view from the top of the luxury pyramid.
Nick Foulkes - The luck of the drawer
Today heritage is a term that is used with a sort of wilful abandon. In fact I would guess that ‘heritage of the brand’ fights it out with ‘DNA of the brand’ for the title of most abused marketing cliché...
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...the story of the Tregothnan estate in Cornwall began. With a centuries-old tradition of planting rare and wonderful species from around the world to create magical gardens, this was a place that needed a big new idea to take it forward. The answer: become a tea plantation. KATE PATRICK talked to the head gardener-turned commercial director about luxury tea and the importance of being English
IT’S the summer that launched a thousand patriotic cups of tea, when ‘bunting’ emerged as a verb and cupcakes and ?oral tributes were the accessories of the moment. A summer of proud-to-be-Englishness. This has chimed perfectly with the ethos of one west country business in particular: a 600-year-old tea-growing estate in Cornwall which is the […]
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