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In 2011 the Bulgari family, majority shareholder of the renowned Italian jewellery house established in 1884 by Greek silversmith Sotirio Bulgari, joined forces with the LVMH Group and transferred its majority shareholding in Bulgari SpA. The L3.7bn, all-share deal made the Bulgaris the second largest family shareholder of the LVMH Group. After the acquisition FRANCESCO TRAPANI, great-grandson of the founder, CEO of Bulgari SpA and the driving force behind its success over the past 20 years, was made a member of the LVMH board of directors and appointed President of the LVMH Watch & Jewellery Division. From his position now supervising Bulgari, Chaumet, De Beers, Fred, Dior Watches, Tag Heuer, Zenith and Hublot, he gives LUCY REITER the view from the top of the luxury pyramid.
Nick Foulkes - The luck of the drawer
Today heritage is a term that is used with a sort of wilful abandon. In fact I would guess that ‘heritage of the brand’ fights it out with ‘DNA of the brand’ for the title of most abused marketing cliché...
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New research illustrates a rapid change in user behaviour away from PC-browsing, especially for luxury brands. With smartphone shipments overtaking PC shipments for the first time, luxury brands need to adapt to a mobile-centric world. PETER MATTHEWS at Nucleus asks: Is this...
ACCORDING to our latest survey, web browsing on mobile devices has grown 72% between August 2011 and January 2012 – to an average 17.4% of all traffic. One site attracted 24.2% of its visitors from tablets and smartphones. With smartphone shipments now overtaking PC shipments, mobile web browsers are likely to grow to 50% or […]
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