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In 2011 the Bulgari family, majority shareholder of the renowned Italian jewellery house established in 1884 by Greek silversmith Sotirio Bulgari, joined forces with the LVMH Group and transferred its majority shareholding in Bulgari SpA. The L3.7bn, all-share deal made the Bulgaris the second largest family shareholder of the LVMH Group. After the acquisition FRANCESCO TRAPANI, great-grandson of the founder, CEO of Bulgari SpA and the driving force behind its success over the past 20 years, was made a member of the LVMH board of directors and appointed President of the LVMH Watch & Jewellery Division. From his position now supervising Bulgari, Chaumet, De Beers, Fred, Dior Watches, Tag Heuer, Zenith and Hublot, he gives LUCY REITER the view from the top of the luxury pyramid.
Nick Foulkes - The luck of the drawer
Today heritage is a term that is used with a sort of wilful abandon. In fact I would guess that ‘heritage of the brand’ fights it out with ‘DNA of the brand’ for the title of most abused marketing cliché...
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I do not ski. I suppose that the skiing gene has skipped a generation. My mother skied rather well, and it would appear that my sons have inherited her pro?ciency, but it is a component of the middle class way of life that I have proved unable to master... in fact I have not even attempted to master it...
HOWEVER, that does not stop me having a fairly good knowledge of Europe’s ski resorts. I have only pleasant memories of Gstaad and St Moritz, in part because I do not ski, but in the main because they seem to have fought off the depredations of international brand-dom. I don’t mean the boutiques so much; […]
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