Features
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Not just another editor
Founder of Dazed & Confused and Another Magazine Jefferson Hack gives us his take on the evolution of publishing and design in the 21st century
Cool cat
In recent years the Jaguar brand has been rejuvenated and the qualities of glamour and sporting success that once made the brand so great are being returned. Design Director Ian Callum explains the return of the cat
Staying power
The Berkeley, The Connaught and Claridges are amongst the most famous hotel properties in the world. Stephen Alden, CEO of Maybourne Hotel Group, explains how they are being developed to remain that way in the future...
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Britain may traditionally lose out to France and Italy in the luxury brand stakes, but its top car marques have never looked better. The JAGUAR brand is a powerful one, carrying long associations of both glamour and sporting success. During the last 20 years, whilst owned by Ford, the company was put back on its feet and in 2008 it was acquired – along with Land Rover – by Indian industrial conglomerate Tata. Ian Callum, the company’s Design Director since 1999, has overseen the gradual rejuvenation of the brand, culminating in the just-unveiled XJ saloon, which enters production in 2010. Callum describes this process of reinvention, which is fascinating for its connection with many aspects of the wider luxury industry
Has the ‘mission’ changed since you arrived at Jaguar?
I said that it would take five years to bring about the change we wanted. In fact it was 10 years to the month when we launched the new XJ. Things take time in the car industry! We are very proud of what we have achieved although […]
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