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In 2011 the Bulgari family, majority shareholder of the renowned Italian jewellery house established in 1884 by Greek silversmith Sotirio Bulgari, joined forces with the LVMH Group and transferred its majority shareholding in Bulgari SpA. The L3.7bn, all-share deal made the Bulgaris the second largest family shareholder of the LVMH Group. After the acquisition FRANCESCO TRAPANI, great-grandson of the founder, CEO of Bulgari SpA and the driving force behind its success over the past 20 years, was made a member of the LVMH board of directors and appointed President of the LVMH Watch & Jewellery Division. From his position now supervising Bulgari, Chaumet, De Beers, Fred, Dior Watches, Tag Heuer, Zenith and Hublot, he gives LUCY REITER the view from the top of the luxury pyramid.

Nick Foulkes - The luck of the drawer

Today heritage is a term that is used with a sort of wilful abandon. In fact I would guess that ‘heritage of the brand’ fights it out with ‘DNA of the brand’ for the title of most abused marketing cliché...

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Nick Foulkes: Life is a costume drama

Date: September 2011 (150) Category: Features

It may be climate change, it might even be my age, but I am sure that summers are getting shorter. When I was a lad, at about the time the Wright Brothers were inaugurating the first budget airline, the aestival months stretched into infinity: a great rolling prairie of time in which the autumn, with its resumption of study, was little more than a dimly glimpsed, shadowy mountain range in the distance...

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Secret society marketing?

Date: September 2011 (150) Category: Features, The Alternative View

Damian Bentley IMAGINE there was a foolproof way of marketing to your customers. A way that was bespoke, individualised and completely...

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Year-to-date (as of 30 Aug 2011), the TAG Luxury Stock Index increased 6.9%, well above the major indices, which fell...

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Hair dryer

Date: September 2011 (150) Category: Autoluxe, Features Brand: Audi

Audi produces a bewildering array of models to satisfy every conceivable need. Now there is a new one for the...

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ON Fifth Avenue, Ghurka is taking over the former A Testoni store, no 781, in the Sherry-Netherland. Louis Vuitton expands...

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Fendi has completed the acquisition of the former Mallett Gallery at 141-142 New Bond Street, and 44 Old Bond Street...

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Rewardig HNWIs

Date: September 2011 (150) Category: Features, Wealth Report

The importance of value to the wealthy As the global market for luxury resurges, credit cards for the wealthy are...

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Breathe a little culture

Date: September 2011 (150) Category: China, Features

Sofitel Luxury Hotels The first Sofitel has opened in Guangzhou (formerly Canton, in southern China), increasing its network in China to...

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Strike a light

Date: September 2011 (150) Category: Features, Limited Editions Brand: Jonathan Ward London

Candles as luxurious, artisan products? As fashion, even? Could this be commercial in a day and age in which candles of all shapes, sizes and flavours are, quite simply, everywhere? Absolutely, says Jonathan Ward, whose artful hand-pouring techniques are making all the difference. KATE PATRICK sees the light

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Representing the third largest beauty market in the world, Brazil has emerged as an important potential consumer of prestige beauty products, with luxury cosmetics sales expected to climb at a high-single-digit annual pace over the next five years. While the vast majority of the estimated $35bn Brazilian cosmetics market comprises mass brands, the prestige business (only around 1%-2% of sales in Brazil vs 25%-30% in the US and 40% in Japan) is gaining momentum thanks to strong economic growth and more women entering the workforce

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